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Case Study: Recycle, Reuse, Read a Book!
May 23
Product: Non-Woven Shopper Tote Bag Industry: Bookstore What it was purchased for: A large college bookstore wanted to feature a reusable shopping bag for students. The goal was to get the students ...
Continue ReadingAdvice for Getting the Most Out of a Business Trip
Apr 23
Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of business ...
Continue ReadingGraphic Design Terms Everyone Should Know
Mar 22
It can be hard to communicate with a design team on a project when the designers speak their very own language. That’s why we have a rundown of words you may come across frequently that can save...
Continue ReadingWhy You Need Promotional Products
Feb 22
In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest advert...
Continue Reading25 Insane Facts About Promotional Products
Jan 22
You don’t have to work in the field of promotional products to notice the impact they can have on any organization’s marketing efforts. As the most effective medium of advertising across a...
Continue Reading16 Ways Color Affects Your Branding and Marketing
Dec 21, 2018
Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your advanta...
Continue ReadingWhat Millennials Want (And How to Work With Them)
Nov 21, 2018
Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for le...
Continue ReadingHow One Hour Can Determine Your Success
Oct 21, 2018
After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ave...
Continue Reading5 Easy Ways to Achieve a Positive Outlook
Sep 21, 2018
One of the most powerful things you can do to set yourself up for success is practice the art of positive thinking. It's easy to let the struggles of everyday life control your attitude. But by practi...
Continue ReadingYour Brand Is Your Business - Market It!
Aug 21, 2018
As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust wit...
Continue Reading5 Fail-Proof Ideas for Your Business Instagram
Jul 21, 2018
What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform have...
Continue ReadingBranding 101: What Makes a Brand Powerful
Jun 21, 2018
A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, and t...
Continue ReadingMake Your 2018 Your Most Productive Year Yet!
May 21, 2018
Here you have it – a new year, a new, better you. Right? While we have faith that you’ll see your lofty ambitions and admirable goals through to 2019, statistics say a mere 8 percent of pe...
Continue ReadingTop 10 Promotional Product Ideas for the Construction Industry
Apr 20, 2018
Whether you’re working in the construction industry, cater to outdoor enthusiasts, or simply want to lead a company-wide safety session, having an array of timely, yet practical promotional prod...
Continue ReadingBranding 101: Let’s Talk Logos
Mar 20, 2018
A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element t...
Continue ReadingHow to Protect Your Business From Hackers
Feb 20, 2018
Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluable ...
Continue Reading5 Invaluable Marketing Books to Help Grow Your Brand
Feb 19, 2018
In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless resour...
Continue ReadingHow to Juggle Work and Life Balance Like a Boss
Feb 19, 2018
Sometimes life gets hard. You don’t have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, can...
Continue ReadingThe Best Promotional Products for Sports Fanatics
Feb 19, 2018
With football season right around the corner, people are gearing up to support their favorite teams. Whether they’re grilling hot dogs at a tailgate or cheering in the stands, fans love we...
Continue Reading3 Things Every Busy Professional Needs
Feb 19, 2018
If there’s one thing we never have enough of, it’s time. We haven’t quite figured out a way to freeze time yet, but we have found ways to save it. If you’re a busy professional...
Continue ReadingGolf Tournament Anyone?
May 31, 2017
Plan the Perfect Golf Tournament It’s the season for raising money while having fun on the golf course. If you’re hosting or sponsoring an upcoming golf tournament, remember...
Continue ReadingLet's Get Connected
Jan 31, 2017
Hello…. I am very excited to start writing and posting blogs about marketing, branding and promotion this year. My goal in doing so is to help businesses understand how to get notic...
Continue ReadingTips for A Successful Trade Show
Dec 04, 2017
TIPS FOR A SUCCESFUL TRADE SHOW Quality Over Quantity While it can be tempting to purchase and logo as many small items as possible for use at a show, you shouldn’t buy things th...
Continue ReadingA Basic Explanation of File Formats
Feb 10, 2017
We hear a lot of confusion about file formats. There are two types of graphics created on a computer. These are raster and vector. Raster images, also known as pixel or paint image...
Continue Reading6 Ways to Get More Done Every Day
Jun 23
From the moment you get to work in the morning, you’re probably planning all the things you intend to get done. By the time you head home, you may wonder how the day got away from you! We’...
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