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How Promo Products Can Tell Your Brand's Story

Aug 04

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storytelli...

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Case Study: Life of the Mardi

Jul 27

Market: HospitalityObjective: With their event scheduled close to Mardi Gras, event planners wanted to provide a themed goodie package for attendees with giveaways from event sponsors. They wanted t...

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7 Sources to Boost Your Creativity

Jul 20

Feeling stumped? Uninspired? Fresh out of ideas? Thanks to the wonderful gift that is the World Wide Web, creative inspiration is just a few clicks away. These are some of our favorite sources to get ...

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Case Study: Improve Sales and Traffic

Jul 13

A hotel wanted to promote its amenities to guests in a personable, yet non-intrusive manner. The goal was to encourage guests to utilize hotel amenities instead of going off-site to fulfill their need...

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6 Books That Every Business Owner Should Read

Jul 06

As business owners, it’s crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it&rs...

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30 Quotes That Will Motivate You to Succeed

Jun 28

We all want to succeed in business and in life, but sometimes we could use an extra boost of motivation. Some of the most successful people we have ever known have failed many times before succeeding....

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6 Helpful Tips to Address Unhappy Customers

Jun 21

It’s the moment you dread. The phone call you don’t want to pick up. The review you’re scared to address.  Responding to unhappy customers seems like a chore. It can be overwhe...

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Case Study: Thank You for Spooning

Jun 14

Description: 10 Oz. Aztec Spooner MugIndustry: Advertising / Marketing / PublishingWhat it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers.How it...

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Case Study: A Spoon-taneous Promotion

Jun 07

Description: Spoon MugIndustry: AdvertisingWhat it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers.How it was distributed: The spoon mugs were fi...

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How to Reduce Stress on the Job

May 31

Here are some interesting stats for you. More than 157 million Americans are part of the U.S. workforce. Considering that number, did you know that workplace stress is responsible for up to $190 billi...

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7 Ways to Instantly Make Your Website More User-Friendly

May 24

With more and more people preferring to conduct business exclusively online, a user-friendly website isn’t just desirable, it’s required if you want to be successful. These seven tips will...

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5 Simple Tips to Organize and Run Effective Meetings

May 16

If you work from 9 to 5, chances are you’ve sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn’t matter the industry you are in, meetings are in...

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4 Ways to Improve Communication

May 09

Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you’re at the mo...

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The Secrets to Attracting Ideal Customers

May 02

You put together the business plan, signed the lease, designed an informative website and…*crickets*.  It can be pretty discouraging when you put in the effort, but you’re not attra...

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How to Manage the Workload of a Leader

Apr 25

We all have a superstar in the office. They’re the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym ever...

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5 Ways to Boost Employee Morale

Mar 25

When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract and...

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Why You Should Be Having More Fun at Work

Feb 25

In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are enj...

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9 Useful Apps for Sales & Marketing Professionals

Jan 24

Your phone’s ringing off the hook. You’ve got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how yo...

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6 Things You're Missing out on by Not Using Promotional Products

Dec 24, 2019

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a product b...

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How Promo Products Can Make a Lasting Impression

Nov 24, 2019

How would you describe your company in 30 seconds?  This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain ho...

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6 Things You're Missing Out on by Not Using Promotional Products

Oct 24, 2019

Promotional products aren’t just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a pro...

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Case Study: Happy to Hang Around

Sep 23, 2019

Description: Standard Door Hangers Industry: Automotive What it was purchased for: A collision center wanted to increase the number of customer satisfaction survey responses and boost online appoint...

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4 Steps to #Winning Social Media

Aug 23, 2019

Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across the ...

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Graphic Design Terms Everyone Should Know

Jul 23, 2019

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save you f...

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Case Study: Recycle, Reuse, Read a Book!

May 23, 2019

Product: Non-Woven Shopper Tote Bag Industry: Bookstore What it was purchased for: A large college bookstore wanted to feature a reusable shopping bag for students. The goal was to get the students ...

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Advice for Getting the Most Out of a Business Trip

Apr 23, 2019

Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of business ...

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Graphic Design Terms Everyone Should Know

Mar 22, 2019

It can be hard to communicate with a design team on a project when the designers speak their very own language. That’s why we have a rundown of words you may come across frequently that can save...

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Why You Need Promotional Products

Feb 22, 2019

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest advert...

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25 Insane Facts About Promotional Products

Jan 22, 2019

You don’t have to work in the field of promotional products to notice the impact they can have on any organization’s marketing efforts. As the most effective medium of advertising across a...

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16 Ways Color Affects Your Branding and Marketing

Dec 21, 2018

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your advanta...

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What Millennials Want (And How to Work With Them)

Nov 21, 2018

Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for le...

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How One Hour Can Determine Your Success

Oct 21, 2018

After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ave...

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5 Easy Ways to Achieve a Positive Outlook

Sep 21, 2018

One of the most powerful things you can do to set yourself up for success is practice the art of positive thinking. It's easy to let the struggles of everyday life control your attitude. But by practi...

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Your Brand Is Your Business - Market It!

Aug 21, 2018

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust wit...

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5 Fail-Proof Ideas for Your Business Instagram

Jul 21, 2018

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform have...

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Branding 101: What Makes a Brand Powerful

Jun 21, 2018

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, and t...

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Make Your 2018 Your Most Productive Year Yet!

May 21, 2018

Here you have it – a new year, a new, better you. Right? While we have faith that you’ll see your lofty ambitions and admirable goals through to 2019, statistics say a mere 8 percent of pe...

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Top 10 Promotional Product Ideas for the Construction Industry

Apr 20, 2018

Whether you’re working in the construction industry, cater to outdoor enthusiasts, or simply want to lead a company-wide safety session, having an array of timely, yet practical promotional prod...

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Branding 101: Let’s Talk Logos

Mar 20, 2018

A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element t...

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How to Protect Your Business From Hackers

Feb 20, 2018

Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluable ...

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5 Invaluable Marketing Books to Help Grow Your Brand

Feb 19, 2018

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless resour...

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How to Juggle Work and Life Balance Like a Boss

Feb 19, 2018

Sometimes life gets hard. You don’t have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, can...

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The Best Promotional Products for Sports Fanatics

Feb 19, 2018

With football season right around the corner, people are gearing up to support their favorite teams.  Whether they’re grilling hot dogs at a tailgate or cheering in the stands, fans love we...

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3 Things Every Busy Professional Needs

Feb 19, 2018

If there’s one thing we never have enough of, it’s time. We haven’t quite figured out a way to freeze time yet, but we have found ways to save it. If you’re a busy professional...

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Golf Tournament Anyone?

May 31, 2017

Plan the Perfect Golf Tournament   It’s the season for raising money while having fun on the golf course.  If you’re hosting or sponsoring an upcoming golf tournament, remember...

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Let's Get Connected

Jan 31, 2017

Hello….  I am very excited to start writing and posting blogs about marketing, branding and promotion this year.  My goal in doing so is to help businesses understand how to get notic...

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Tips for A Successful Trade Show

Dec 04, 2017

TIPS FOR A SUCCESFUL TRADE SHOW    Quality Over Quantity While it can be tempting to purchase and logo as many small items as possible for use at a show, you shouldn’t buy things th...

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A Basic Explanation of File Formats

Feb 10, 2017

We hear a lot of confusion about file formats.  There are two types of graphics created on a computer.  These are raster and vector.   Raster images, also known as pixel or paint image...

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6 Ways to Get More Done Every Day

Jun 23, 2019

From the moment you get to work in the morning, you’re probably planning all the things you intend to get done. By the time you head home, you may wonder how the day got away from you! We’...

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