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5 Apps to Take the Grunt Work out of Spring Cleaning
Mar 04
Spring is here and that means it’s time for spring cleaning. Now is when you should be purging all the junk that has accumulated over the winter, and organize your life so you can have a relaxin...
Continue Reading6 Tips on Professionally Reaching New Heights in 2020
Oct 23, 2020
Can you believe 2020 is here? We can’t either! With the new decade beginning, it’s important to take baby steps that will eventually help you reach your professional goals this year. Wheth...
Continue ReadingWhat’s Up With Unboxing Videos? The Trend You Must Try
Sep 11, 2020
We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to product...
Continue ReadingHow Promo Products Can Tell Your Brand's Story
Aug 04, 2020
Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storytelli...
Continue ReadingCase Study: Life of the Mardi
Jul 27, 2020
Market: Hospitality Objective: With their event scheduled close to Mardi Gras, event planners wanted to provide a themed goodie package for attendees with giveaways from event sponsors. They wanted...
Continue Reading7 Sources to Boost Your Creativity
Jul 20, 2020
Feeling stumped? Uninspired? Fresh out of ideas? Thanks to the wonderful gift that is the World Wide Web, creative inspiration is just a few clicks away. These are some of our favorite sources to get ...
Continue ReadingCase Study: Improve Sales and Traffic
Jul 13, 2020
A hotel wanted to promote its amenities to guests in a personable, yet non-intrusive manner. The goal was to encourage guests to utilize hotel amenities instead of going off-site to fulfill their need...
Continue Reading6 Books That Every Business Owner Should Read
Jul 06, 2020
As business owners, it’s crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it&rs...
Continue Reading30 Quotes That Will Motivate You to Succeed
Jun 28, 2020
We all want to succeed in business and in life, but sometimes we could use an extra boost of motivation. Some of the most successful people we have ever known have failed many times before succeeding....
Continue Reading6 Helpful Tips to Address Unhappy Customers
Jun 21, 2020
It’s the moment you dread. The phone call you don’t want to pick up. The review you’re scared to address. Responding to unhappy customers seems like a chore. It can be overwhelming...
Continue ReadingCase Study: Thank You for Spooning
Jun 14, 2020
Description: 10 Oz. Aztec Spooner Mug Industry: Advertising / Marketing / Publishing What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers. ...
Continue ReadingCase Study: A Spoon-taneous Promotion
Jun 07, 2020
Description: Spoon Mug Industry: Advertising What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers. How it was distributed: The spoon mugs w...
Continue ReadingHow to Reduce Stress on the Job
May 31, 2020
Here are some interesting stats for you. More than 157 million Americans are part of the U.S. workforce. Considering that number, did you know that workplace stress is responsible for up to $190 billi...
Continue Reading7 Ways to Instantly Make Your Website More User-Friendly
May 24, 2020
With more and more people preferring to conduct business exclusively online, a user-friendly website isn’t just desirable, it’s required if you want to be successful. These seven tips will...
Continue Reading5 Simple Tips to Organize and Run Effective Meetings
May 16, 2020
If you work from 9 to 5, chances are you’ve sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn’t matter the industry you are in, meetings are in...
Continue Reading4 Ways to Improve Communication
May 09, 2020
Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you’re at the mo...
Continue ReadingThe Secrets to Attracting Ideal Customers
May 02, 2020
You put together the business plan, signed the lease, designed an informative website and…*crickets*. It can be pretty discouraging when you put in the effort, but you’re not attracting...
Continue ReadingHow to Manage the Workload of a Leader
Apr 25, 2020
We all have a superstar in the office. They’re the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym ever...
Continue Reading5 Ways to Boost Employee Morale
Mar 25, 2020
When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract and...
Continue ReadingWhy You Should Be Having More Fun at Work
Feb 25, 2020
In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are enj...
Continue Reading9 Useful Apps for Sales & Marketing Professionals
Jan 24, 2020
Your phone’s ringing off the hook. You’ve got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how yo...
Continue Reading6 Things You're Missing out on by Not Using Promotional Products
Dec 24, 2019
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a product b...
Continue ReadingHow Promo Products Can Make a Lasting Impression
Nov 24, 2019
How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how you...
Continue Reading6 Things You're Missing Out on by Not Using Promotional Products
Oct 24, 2019
Promotional products aren’t just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a pro...
Continue ReadingCase Study: Happy to Hang Around
Sep 23, 2019
Description: Standard Door Hangers Industry: Automotive What it was purchased for: A collision center wanted to increase the number of customer satisfaction survey responses and boost online appoint...
Continue Reading4 Steps to #Winning Social Media
Aug 23, 2019
Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across the ...
Continue ReadingGraphic Design Terms Everyone Should Know
Jul 23, 2019
It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save you f...
Continue ReadingCase Study: Recycle, Reuse, Read a Book!
May 23, 2019
Product: Non-Woven Shopper Tote Bag Industry: Bookstore What it was purchased for: A large college bookstore wanted to feature a reusable shopping bag for students. The goal was to get the students ...
Continue ReadingAdvice for Getting the Most Out of a Business Trip
Apr 23, 2019
Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of business ...
Continue ReadingGraphic Design Terms Everyone Should Know
Mar 22, 2019
It can be hard to communicate with a design team on a project when the designers speak their very own language. That’s why we have a rundown of words you may come across frequently that can sav...
Continue ReadingWhy You Need Promotional Products
Feb 22, 2019
In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest advert...
Continue Reading25 Insane Facts About Promotional Products
Jan 22, 2019
You don’t have to work in the field of promotional products to notice the impact they can have on any organization’s marketing efforts. As the most effective medium of advertising across a...
Continue Reading16 Ways Color Affects Your Branding and Marketing
Dec 21, 2018
Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your advanta...
Continue ReadingWhat Millennials Want (And How to Work With Them)
Nov 21, 2018
Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for le...
Continue ReadingHow One Hour Can Determine Your Success
Oct 21, 2018
After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ave...
Continue Reading5 Easy Ways to Achieve a Positive Outlook
Sep 21, 2018
One of the most powerful things you can do to set yourself up for success is practice the art of positive thinking. It's easy to let the struggles of everyday life control your attitude. But by practi...
Continue ReadingYour Brand Is Your Business - Market It!
Aug 21, 2018
As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust wit...
Continue Reading5 Fail-Proof Ideas for Your Business Instagram
Jul 21, 2018
What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform have...
Continue ReadingBranding 101: What Makes a Brand Powerful
Jun 21, 2018
A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, and t...
Continue ReadingMake Your 2018 Your Most Productive Year Yet!
May 21, 2018
Here you have it – a new year, a new, better you. Right? While we have faith that you’ll see your lofty ambitions and admirable goals through to 2019, statistics say a mere 8 percent of pe...
Continue ReadingTop 10 Promotional Product Ideas for the Construction Industry
Apr 20, 2018
Whether you’re working in the construction industry, cater to outdoor enthusiasts, or simply want to lead a company-wide safety session, having an array of timely, yet practical promotional prod...
Continue ReadingBranding 101: Let’s Talk Logos
Mar 20, 2018
A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element t...
Continue ReadingHow to Protect Your Business From Hackers
Feb 20, 2018
Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluable ...
Continue Reading5 Invaluable Marketing Books to Help Grow Your Brand
Feb 19, 2018
In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless resour...
Continue ReadingHow to Juggle Work and Life Balance Like a Boss
Feb 19, 2018
Sometimes life gets hard. You don’t have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, can...
Continue ReadingThe Best Promotional Products for Sports Fanatics
Feb 19, 2018
With football season right around the corner, people are gearing up to support their favorite teams. Whether they’re grilling hot dogs at a tailgate or cheering in the stands, fans love wearing...
Continue Reading3 Things Every Busy Professional Needs
Feb 19, 2018
If there’s one thing we never have enough of, it’s time. We haven’t quite figured out a way to freeze time yet, but we have found ways to save it. If you’re a busy professional...
Continue ReadingGolf Tournament Anyone?
May 31, 2017
Plan the Perfect Golf Tournament It’s the season for raising money while having fun on the golf course. If you’re hosting or sponsoring an upcoming golf tournament, remember that gift...
Continue ReadingLet's Get Connected
Jan 31, 2017
Hello…. I am very excited to start writing and posting blogs about marketing, branding and promotion this year. My goal in doing so is to help businesses understand how to get noticed and how...
Continue ReadingTips for A Successful Trade Show
Dec 04, 2017
TIPS FOR A SUCCESFUL TRADE SHOW Quality Over Quantity While it can be tempting to purchase and logo as many small items as possible for use at a show, you shouldn’t buy things that will en...
Continue ReadingA Basic Explanation of File Formats
Feb 10, 2017
We hear a lot of confusion about file formats. There are two types of graphics created on a computer. These are raster and vector. Raster images, also known as pixel or paint images, are made up...
Continue Reading6 Ways to Get More Done Every Day
Jun 23, 2019
From the moment you get to work in the morning, you’re probably planning all the things you intend to get done. By the time you head home, you may wonder how the day got away from you! We’...
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